Today is thanksgiving, a day that most Americans take as a long weekend holiday to celebrate and give thanks that the pilgrims survived the brutal winters whilst settling in the new world. It's a good time to reflect on your business story from this crazy year - 2020!

Do you need to edit your story in order that you make more informed decisions? Where has your business faltered/thrived and what are you reluctant to change?

I have attached a video that I thought would be helpful for some to put this year's stories into context. I thought it was very thought provoking and  grounding.

What's your story for 2020?

Why More Leads Won’t Fix Your Sales Problem

The other day I was working with a client on lead generation and we ended up having a really interesting strategic conversation. We were reviewing activity, opportunities, and where future business was likely to come from. Looking at things on the surface, the obvious conclusion felt fairly straightforward: “We probably need more leads.” Now sometimes

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Why Your Sales Process Isn’t Converting (And What to Do Instead)

Why your sales process isn’t converting is something I hear more often than you might think…Usually, it sounds like this. “We’re busy… we’ve got leads… but nothing’s really moving.”And it’s frustrating, because on the surface everything looks fine. Activity is there. Conversations are happening. Effort is being made.But results… don’t quite follow.What Does It Actually

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Why Sales Skills Matter More Than You Think in B2B Sales

Why Sales Skills Matter More Than You Think in B2B SalesSales skills in B2B sales matter more than most people think… If your sales aren’t converting, it’s often not the product, the market, or even the price… it’s the sales skills being used in the conversation.  I see this all the time with technical teams. They

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Work Smarter, Sell Faster: The Ultimate Guide to AI in Sales 2025

Work Smarter, Sell Faster: The Ultimate Guide to AI in Sales  2025The Ultimate Guide to AI in Sales 2025 for Success. AI in sales isn’t about robots stealing your job. It’s about giving you back hours of your week, cutting down on admin faff, and helping you focus on the bits that actually matter…building relationships

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Why Your B2B Sales Process Might Be Costing You Sales (And What To Do About It)

If your B2B sales process feels more like organised chaos than a well-oiled machine… you’re not alone. Understanding the B2B sales process is crucial for success.   I see it all the time, especially in B2B and technical sales. Teams are busy chasing leads, quoting projects, and handling objections, but without a defined B2B sales process, they’re

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