A sales consultant helps small businesses improve their sales strategy, structure, and skills. They look at what’s working, what’s not, and provide practical fixes to increase conversions.

Yes. If you want to stay organised, follow up faster, and grow your pipeline. It doesn’t have to be complicated… just consistent.

Focus on helping, not pitching. Ask better questions, listen closely, and guide the conversation toward value. Confidence and clarity go a long way.

It can be. Because explaining complex products takes skill. But with the right questions, clear messaging, and confidence, technical sales gets a lot easier.

Start by defining your sales process and then understanding how to progress through it effectively. Then... use a CRM that fits your business to manage it and follow up consistently.

Technical sales involves selling complex products or services—often in engineering, manufacturing, or tech, where a deeper understanding of the product is essential. Unlike standard sales, it’s not just about price or features… It’s about helping the client solve a technical problem. At CW Sales Ltd, we help technical sales teams simplify their message and boost confidence when talking to both engineers and decision-makers.

They might be focused on the wrong activities. Without clear targets, structure, and accountability, effort doesn’t always equal sales.

Follow up with two warm leads you haven’t spoken to in a while. A simple, relevant check-in can restart the conversation.

Understand your target market, streamline your pipeline, and train your team to lead with value...not just product specs.

Sales training builds skills. Sales consulting goes deeper... reviewing your entire sales process to create structure, strategy, and results that last.

Because the sales conversation often gets too technical too quickly. Teams focus on features instead of outcomes, or they avoid following up if they feel unsure. The key is balancing technical knowledge with a clear, value-led sales approach. With the right structure, tools, and mindset, even the most technical team can become confident converters.

It’s a quick review of your current sales approach to spot gaps, missed opportunities, and easy fixes—without committing to full training.