Technical Sales Consultancy Training and Coaching
Grow Your B2B Sales With a Process That Works.
Helping you sell complex technical solutions with confidence and achieve sustainable growth.
Is Your Business Struggling With an Inconsistent Sales Performance?
Do any of these situations resonate with you?
- Highs and Lows in Monthly Revenue: One month, you’re hitting targets, and the next, you’re not.
- Dependence on a Few Top Performers: Most of your sales come from a handful of team members.
- Unpredictable Sales Pipeline Flow: Some weeks the leads are flowing and other times your pipeline feels empty.
- Opportunities Stalling Unexpectedly: Promising prospects suddenly lose interest or go cold, disrupting momentum.
- Inconsistent Customer Engagement: Sales conversations either lack follow-up or fail to progress, leading to lost opportunities.
These issues don’t just slow growth. They create stress for your team and make it harder to plan for the future.
With the right strategy and tools, though, it’s all solvable because these issues usually stem from a lack of structure, unclear sales processes, or teams not fully equipped to move prospects along each stage of the sales process.
When results are unpredictable, it’s time for a tailored strategy to create consistency and momentum.
"Carlyn has added structure to our sales and a view of what we need to do to move to the next step of growth in our business. We can already see a sizable difference in the way we approach our sales and in the profit outcomes we are achieving. Our biggest win is the clarity of mind she has given us, helping us with some of our greatest challenges." (LinkedIn Recommendation - see all )
Improve Your Sales Performance
At CW Sales, we specialise in helping B2B sales teams transform their product expertise into sales success.
Your salespeople will gain the tools, skills, and confidence to excel in technical sales. Complex solutions will be simplified, enabling clearer value communication to clients and leading to more closed deals.
Your sales challenges will be addressed with a tailored, hands-on approach, resulting in measurable improvements.
The outcome? Higher conversion rates, stronger client relationships, and a confident team fully equipped to drive business growth.
Enhance your sales team's selling skills. They will develop the confidence and ability to communicate complex solutions that resonate with clients and drive sales growth, resulting in increased turnover & profit.
Our tailored strategies will streamline and improve your sales process, making closing deals more efficient and effective.
Focusing on practical, actionable changes will improve your business's conversion rate and sales performance.
By equipping teams with long-term sales strategies and skills, your business will experience ongoing continuous sales success and revenue growth.
How Can We Help You?
Hybrid Sales Training
Comprehensive training to equip your team with the skills and tools needed to build a robust sales pipeline and sustain growth.
Sales Mentorship Programme
Ongoing, personalised mentorship working with you to tackle your current sales challenges and achieve your sales goals.
Why Work With Us?
With over 25+ years of sales experience and 10 years in business, we've helped companies like yours transform technical expertise into sales success. Our approach is hands-on, based on real-world results, and grounded in a deep understanding of how to equip technical teams with the skills and confidence they need to excel in sales.
Here’s why choosing CW Sales makes a difference:
Technical Sales Expertise: With decades of experience, we specialise in turning complex technical solutions into clear, compelling sales propositions. We can bridge the gap between your technical knowledge and the value your clients need to see—driving tangible results.
Tailored, Hands-On Approach: Every business is unique, which is why we work closely with you to develop a practical, tailored sales strategy that directly addresses your specific challenges and goals.
Proven Track Record of Success: Over the past 10 years, we’ve helped technical teams across various sectors refine their sales processes, boost conversion rates, and achieve sustainable growth. Our clients consistently see improvements in sales confidence, communication, and securing new business.
Whether you need to upskill your technical team, optimise your sales process, or build confidence in sales, get in touch today or book a strategic sales audit below and let’s discuss your specific needs.