B2B & Technical Sales Consulting, Training & Mentoring | CW Sales Ltd | UK
Finally... Someone Who Gets B2B & Technical Sales
Because selling complex solutions shouldn't feel complicated!
Let’s build a structured sales process, grow your team’s confidence, and drive results... no pushy tactics needed.
Simplifying Complex Sales for Technical Teams
You know your product inside and out... but getting it sold? That’s where many B2B and technical teams hit a wall.
At CW Sales Ltd, we specialise in helping salespeople, business owners, engineers and technical experts sell smarter... without becoming someone they’re not.
If you’re tired of guesswork, inconsistent results, or a sales process that just doesn’t fit, you’re in the right place.
Structured Support. Real Results.
With over 30 years of experience in sales and a proven track record of helping B2B companies grow, Carlyn Wiltshire founded CW Sales Ltd to provide practical, structured sales consultancy grounded in real-world experience, not generic scripts or theory.
We work together to:
- Build a sales process that works for your business
- Boost your team's confidence without pressure tactics
- It’s everything you need to move from “we should be doing better” to “we’ve got this.”
How To Improve Your Sales Performance
Enhance your sales team's selling skills. They will develop the confidence and ability to communicate complex solutions that resonate with clients and drive sales growth, resulting in increased turnover & profit.
Our tailored strategies will streamline and improve your sales process, making closing deals more efficient and effective.
Focusing on practical, actionable changes will improve your business's conversion rate and sales performance.
By equipping teams with long-term sales strategies and skills, your business will experience ongoing continuous sales success and revenue growth.
How We Help You
Hybrid Technical Sales Training
Comprehensive training to equip your team with the skills and tools needed to build a robust sales pipeline and sustain growth.
Sales Mentorship Programme
Ongoing, personalised mentorship working with you to tackle your current sales challenges and achieve your sales goals.
"Carlyn has added structure to our sales and a view of what we need to do to move to the next step of growth in our business. We can already see a sizable difference in the way we approach our sales and in the profit outcomes we are achieving. " (LinkedIn Recommendation - see all )
Why Work With Us?
With over 30+ years of sales experience and over 10 years in this business in the UK, I've helped companies like yours transform technical expertise into sales success. The approach is hands-on, based on real-world results, and grounded in a deep understanding of how to equip technical teams with the skills and confidence they need to excel in sales.
Here’s why choosing CW Sales makes a difference:
Technical Sales Expertise: With decades of experience, we specialise in turning complex technical solutions into clear, compelling sales propositions. We can bridge the gap between your technical knowledge and the value your clients need to see, driving tangible results.
Tailored, Hands-On Approach: Every business is unique, which is why we work closely with you to develop a practical, tailored sales strategy that directly addresses your specific challenges and goals.
Proven Track Record of Success: Over the past 10 years, we’ve helped technical teams across various sectors refine their sales processes, boost conversion rates, and achieve sustainable growth. Our clients consistently see improvements in sales confidence, communication, and securing new business.
Whether you need to upskill your technical team, optimise your sales process, or build confidence in sales, get in touch today or book a strategic sales audit below and let’s discuss your specific needs.
What Our Clients Say
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