Technical Sales Consultancy Training and Coaching
Grow Your B2B Sales With a Process That Works.
Helping you sell complex technical solutions with confidence and achieve sustainable growth.
Is Your Business Struggling With an Inconsistent Sales Performance?
Do any of these situations resonate with you?
- Highs and Lows in Monthly Revenue: One month, you’re hitting targets, and the next, you’re not.
- Dependence on a Few Top Performers: Most of your sales come from a handful of team members.
- Unpredictable Sales Pipeline Flow: Some weeks the leads are flowing and other times your pipeline feels empty.
- Opportunities Stalling Unexpectedly: Promising prospects suddenly lose interest or go cold, disrupting momentum.
- Inconsistent Customer Engagement: Sales conversations either lack follow-up or fail to progress, leading to lost opportunities.
These issues don’t just slow growth. They create stress for your team and make it harder to plan for the future.
With the right strategy and tools, though, it’s all solvable because these issues usually stem from a lack of structure, unclear sales processes, or teams not fully equipped to move prospects along each stage of the sales process.
When results are unpredictable, it’s time for a tailored strategy to create consistency and momentum.
"Carlyn has added structure to our sales and a view of what we need to do to move to the next step of growth in our business. We can already see a sizable difference in the way we approach our sales and in the profit outcomes we are achieving. Our biggest win is the clarity of mind she has given us, helping us with some of our greatest challenges." (LinkedIn Recommendation - see all )
Improve Your Sales Performance
At CW Sales, we specialise in helping B2B sales teams transform their product expertise into sales success.
Your salespeople will gain the tools, skills, and confidence to excel in technical sales. Complex solutions will be simplified, enabling clearer value communication to clients and leading to more closed deals.
Your sales challenges will be addressed with a tailored, hands-on approach, resulting in measurable improvements.
The outcome? Higher conversion rates, stronger client relationships, and a confident team fully equipped to drive business growth.
Enhance your sales team's selling skills. They will develop the confidence and ability to communicate complex solutions that resonate with clients and drive sales growth, resulting in increased turnover & profit.
Our tailored strategies will streamline and improve your sales process, making closing deals more efficient and effective.
Focusing on practical, actionable changes will improve your business's conversion rate and sales performance.
By equipping teams with long-term sales strategies and skills, your business will experience ongoing continuous sales success and revenue growth.
How Can We Help You?
Hybrid Sales Training
Comprehensive training to equip your team with the skills and tools needed to build a robust sales pipeline and sustain growth.
Sales Mentorship Programme
Ongoing, personalised mentorship working with you to tackle your current sales challenges and achieve your sales goals.
Why Work With Us?
With over 25+ years of sales experience and 10 years in business, we've helped companies like yours transform technical expertise into sales success. Our approach is hands-on, based on real-world results, and grounded in a deep understanding of how to equip technical teams with the skills and confidence they need to excel in sales.
Here’s why choosing CW Sales makes a difference:
Technical Sales Expertise: With decades of experience, we specialise in turning complex technical solutions into clear, compelling sales propositions. We can bridge the gap between your technical knowledge and the value your clients need to see—driving tangible results.
Tailored, Hands-On Approach: Every business is unique, which is why we work closely with you to develop a practical, tailored sales strategy that directly addresses your specific challenges and goals.
Proven Track Record of Success: Over the past 10 years, we’ve helped technical teams across various sectors refine their sales processes, boost conversion rates, and achieve sustainable growth. Our clients consistently see improvements in sales confidence, communication, and securing new business.
Whether you need to upskill your technical team, optimise your sales process, or build confidence in sales, get in touch today or book a strategic sales audit below and let’s discuss your specific needs.
What Our Clients Say
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Great sales training to help streamline processes and make the best use of our time.... read more
Lauren Britton
June 28, 2024Carlyn has been a wonderful asset to the sales & marketing team!
Rachael Gibson
September 7, 2023I know Carlyn through the Fore Business golf network and her ability to help people... read more
Phil Boyle
August 23, 2023 -
Carlyn is a delight to work with, she has helped excel the Calibre Sales team... read more
lewis langford
September 7, 2023Carlyn's is a great trainer who really works at getting the best out of people.... read more
Donna Blezzard
September 15, 2023Excellent sessions.. I have completed 6 modules with Carlyn and they have been fantastic. ... read more
Louis Hill
September 11, 2023 -
Great support for our Sales team & sales Processes
Paul Cliffe
September 7, 2023Carlyn has a fabulous talent to be able to clarify and simplify..... To remove jargon... read more
Tor Mackenzie
September 25, 2024Very knowledgeable and informative professional service
Matthew Williamson
August 18, 2023 -
Carolyn’s sales training session was FANTASTIC
Andrew Watson
November 20, 2024Carlyn is an amazing sales consultant! She understands the process from start to finish and... read more
Niamh Kelly (Niamh)
November 20, 2024Really helpful training, I’ve learnt a lot about improving processes & thinking strategically.
Holly Brailsford
September 11, 2023 -
Carlyn delivered a wonderful course full of relevant and up to date content. Her... read more
Jemma hall
July 2, 2024Very interesting course, i have learned loads about sales
OSCAR the CHAMP
September 18, 2023Carlyn delivers great sales training, the sessions are always very informative, personal, engaging and fun.... read more
Poppy Stahelin
September 18, 2023 -
Very professional and trusted partner of ours!
Ben Hutchinson
September 7, 2023Carlyn has been a great help, and always there to encourage you!
Nicole Barton
September 7, 2023Carlyn has been a great sales mentor to our team. I would highly recommend her... read more
Lyle Hardman
September 7, 2023 -
Fantastic sales training!
Nemi Alexis
September 13, 2023
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