Master B2B Sales Without The Hard Sell
Helping You Sell Complex Technical Solutions with Confidence and Achieve Sustainable Growth
Your Sales Team Struggling With Inconsistent Results?
Do any of these situations resonate with you?
- Highs and Lows in Monthly Revenue: One month, you’re hitting targets, and the next, you’re falling short.
- Dependence on a Few Top Performers: A handful of team members carry the sales load, while others shy away from sales conversations that could make or break deals.
- Unpredictable Sales Pipeline : Leads come flooding in one week and dry up the next, leaving your team struggling to maintain momentum.
- Opportunities Stalling Unexpectedly: Promising prospects suddenly go cold, leaving opportunities hanging and progress disrupted.
- Struggling to Find Good Technical Salespeople: Those who truly understand the product and know how to sell, do they seem impossible to find?
These challenges don’t just stall growth. They create stress, reduce team morale, and make it nearly impossible to confidently plan for the future.
With the right strategy and tools, your technical team can transform into confident technical sales professionals.
Why not contact us for a free strategic sales audit? It's always good to have an external view of your current setup.
How To Improve Your Sales Performance
Enhance your sales team's selling skills. They will develop the confidence and ability to communicate complex solutions that resonate with clients and drive sales growth, resulting in increased turnover & profit.
Our tailored strategies will streamline and improve your sales process, making closing deals more efficient and effective.
Focusing on practical, actionable changes will improve your business's conversion rate and sales performance.
By equipping teams with long-term sales strategies and skills, your business will experience ongoing continuous sales success and revenue growth.
How We Help You
Hybrid Technical Sales Training
Comprehensive training to equip your team with the skills and tools needed to build a robust sales pipeline and sustain growth.
Sales Mentorship Programme
Ongoing, personalised mentorship working with you to tackle your current sales challenges and achieve your sales goals.
"Carlyn has added structure to our sales and a view of what we need to do to move to the next step of growth in our business. We can already see a sizable difference in the way we approach our sales and in the profit outcomes we are achieving. " (LinkedIn Recommendation - see all )
Why Work With Us?
With over 30+ years of sales experience and over 10 years in this business in the UK, I've helped companies like yours transform technical expertise into sales success. The approach is hands-on, based on real-world results, and grounded in a deep understanding of how to equip technical teams with the skills and confidence they need to excel in sales.
Here’s why choosing CW Sales makes a difference:
Technical Sales Expertise: With decades of experience, we specialise in turning complex technical solutions into clear, compelling sales propositions. We can bridge the gap between your technical knowledge and the value your clients need to see, driving tangible results.
Tailored, Hands-On Approach: Every business is unique, which is why we work closely with you to develop a practical, tailored sales strategy that directly addresses your specific challenges and goals.
Proven Track Record of Success: Over the past 10 years, we’ve helped technical teams across various sectors refine their sales processes, boost conversion rates, and achieve sustainable growth. Our clients consistently see improvements in sales confidence, communication, and securing new business.
Whether you need to upskill your technical team, optimise your sales process, or build confidence in sales, get in touch today or book a strategic sales audit below and let’s discuss your specific needs.
What Our Clients Say
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Carolyn’s sales training session was FANTASTIC
Andrew Watson
20/11/2024Very professional and trusted partner of ours!
Ben Hutchinson
07/09/2023Excellent sessions.. I have completed 6 modules with Carlyn and they have been fantastic. ... read more
Louis Hill
11/09/2023 -
Very interesting course, i have learned loads about sales
OSCAR the CHAMP
18/09/2023Great sales training to help streamline processes and make the best use of our time.... read more
Lauren Britton
28/06/2024Carlyn delivers great sales training, the sessions are always very informative, personal, engaging and fun.... read more
Poppy Stahelin
18/09/2023 -
Carlyn has a fabulous talent to be able to clarify and simplify..... To remove jargon... read more
Tor Mackenzie
15/10/2024Very knowledgeable and informative professional service
Matthew Williamson
18/08/2023Carlyn has been a great help, and always there to encourage you!
Nicole Barton
07/09/2023 -
Great support for our Sales team & sales Processes
Paul Cliffe
07/09/2023Carlyn has been a great sales mentor to our team. I would highly recommend her... read more
Lyle Hardman
07/09/2023Fantastic sales training!
Nemi Alexis
13/09/2023 -
Working with Carlyn was incredibly valuable. She quickly understood the vision behind PYI Suncare and... read more
Koyin Banasko
11/04/2025Carlyn's is a great trainer who really works at getting the best out of people.... read more
Donna Blezzard
15/09/2023Really helpful training, I’ve learnt a lot about improving processes & thinking strategically.
Holly Brailsford
11/09/2023 -
Carlyn has helped my understand my sales funnel from start to finish. I have found... read more
Luke Appleby
28/01/2025Carlyn has a fabulous talent to be able to clarify and simplify..... To remove jargon... read more
25/09/2024Carlyn is an amazing sales consultant! She understands the process from start to finish and... read more
Niamh Kelly (Niamh)
20/11/2024 -
Carlyn has been a wonderful asset to the sales & marketing team!
Rachael Gibson
07/09/2023Carlyn is an experienced sales mentor who's helped me get clarity on B2B sales. Great... read more
Joyce Ong
11/12/2024Carlyn delivered a wonderful course full of relevant and up to date content. Her... read more
Jemma hall
02/07/2024 -
Carlyn helped to take my business from infancy stage to being on Amazon. She is... read more
Ingrid Fields
03/03/2025Carlyn is a delight to work with, she has helped excel the Calibre Sales team... read more
lewis langford
07/09/2023We're incredibly grateful for Carlyn's guidance and would wholeheartedly recommend her and CW Sales Ltd.... read more
Anita Wilsher
25/02/2025
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