For B2B Business Owners, Managers & Salespeople...
Confident B2B Sales Training for Technical Teams & Professionals
For Business Owners, Managers & Salespeople...
Gain The Skills You Need to Increase Your Sales Confidence & Convert More Sales!
Struggling to Sell Your Brilliant Solution?
If you're part of a technical or B2B business, you probably didn’t go into your role to “do sales” ... but here you are. Maybe you're great at solving problems but unsure how to sell the solution.
Or maybe, your team is busy, but the pipeline isn’t reflecting it.You’re not alone ... and you don’t have to figure it out on your own
The Sales Skills Mastery Course is a practical B2B Sales Training for Technical Teams — built for:
- Technical sales professionals, engineers, solo consultants and B2B teams who need to sell
- Individuals moving into sales-focused roles who want to build confidence and structure from the start
- Business owners who want more structure and confidence in how they convert leads
CW Sales Ltd offers a structured, practical 6-week sales training course tailored for B2B professionals and technical teams.
Whether you’re looking to boost confidence, improve your sales conversations, or build a repeatable pipeline… we’ll help you do it in a way that feels natural and effective.
According to the LinkedIn State of Sales 2024 report, buyers are prioritising trust, transparency, and value alignment ... especially in complex B2B industries. That’s exactly where technical professionals and B2B teams can stand out with the right support.
What This Course offers
This isn’t generic sales theory. It’s a hands-on, proven B2B Sales Training for Technical Teams designed to help you sell smarter ...not harder.
A 6-Week Sales Training Programme
Each week focuses on a different building block of technical and B2B sales … from mindset and messaging to pipeline and closing. This structure works across engineering, consultancy and other complex sales sectors.
Action-Focused Tools You Can Reuse
You’ll get practical sales resources, worksheets and frameworks that can be reused long after the course ends ... designed to keep your sales confidence high and build a sales process that actually sticks.
Designed for Technical Sales & B2B Environments
We’ve removed the fluff and focused on what works in complex sales: trust, clarity, and a clear message. You’ll learn how to translate your technical knowledge into meaningful conversations with buyers.
One-to-One Coaching Included
Alongside each module, you’ll receive personal coaching with Carlyn Wiltshire to help you apply the training directly to your role or team.
Who This Course is For
This Sales Training is designed for technical professionals and B2B businesses that want a smarter, structured way to sell:
- Engineers and consultants who now need to sell their services
- B2B teams who’ve never had formal sales training
- Business owners wearing multiple hats who want consistency
- Individuals stepping into sales-focused roles for the first time
Whether you're part of a technical team or flying solo as a service provider, this B2B Sales Training for Technical Teams gives you the tools to grow sales in a way that works for you.
By the End of This Course, You’ll Be Able To:
What Clients Say
Phil Blythe
BUSINESS DEVELOPMENT MANAGER
Carlyn's training has proved invaluable. I've gained confidence in my technique and significantly improved conversion rates. Sales courses uk
Yannis
business development manager
Her support, depth of knowledge and friendly approach improved my success rates and helped me gain more new business.
James Pierce
Managing Director
Extremely useful. Very bespoke to our company and a very intimate experience. Highly recommended. Have attended other sales training courses and this was far superior
Let's Make Sales Feel Simpler
With CW Sales Ltd, you’ll get training that’s practical, warm, and effective. This course gives you the skills and structure you need to sell confidently ...whether you’re an individual, part of a technical sales team, or running a B2B business.
Still not sure if this B2B Sales Training for Technical Teams is right for you? Fill in the sign-up form or book a free discovery call with Carlyn Wiltshire, and let’s talk about what support you need to grow.
I want you to feel safe and secure that if you complete this Sales Training for Technical Teams and do the work associated with it, that you will see a significant difference in your sales skills and sales conversion rates. Sign up today, go through the training, join the coaching calls, use all the resources and if for any reason you are not happy, just let me know within 30 days from ordering and I'll give you your money back. No quibbles.
Frequently asked questions
The course is a fully comprehensive 6 weeks online sales course (6-8 hours a week) that includes 6 coaching sessions to put what you've learned into practice. We have priced this course competitively and still provide a very high Return On Investment (check out our video testimonials). If I was to deliver this course in person, I would charge well over £3,000 !!
It doesn't matter if you have never been on a formal training course or you're new to sales. The lessons are well explained in an intructional video format with supporting summary information. You do need to have some sort of sales role, though, to be able to do the homework :).
It's really easy, sign up to the course and you will be given a login to access the course in our learning area which is really easy to navigate! Any further questions, just get in touch!
No you don't! But that's the way it is set out for the best results.
The course is set out to do one module & coaching call a week, to fit into your busy schedule. Each module will probably take 6-8 full hours including any homework.
The second module covers marketing that we need to do in order to optimise our sales process. Sometimes, this can take 2 weeks, because you may not have done any of these activities before.
It's important to put the effort in each week and be accountable to get the most out of your purchase.
CW Sales Ltd provides tailored technical sales consulting, sales, training and mentoring for engineering, manufacturing, and technical B2B businesses across the UK. Based in West Yorkshire, we help teams sell with clarity, confidence, and results... without the hard sell.
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