June 19, 2020

HubSpot have recently collated some really interesting mobile email marketing stats to help you improve your sales. Many companies still don’t have websites or e-mail campaigns that look good and are easy to read on mobiles. In this post we found the most relevant stats to to highlight the importance of mobile friendly marketing.

Not getting the response expected from your e-mail campaigns? Expecting more leads to convert?

It could just be that you are not using the right format for your campaigns….

Lead generation through campaigns can be very effective, especially with the right message & offer. However, these stats are very convincing evidence that everyone should be sending out mobile responsive e-mails with links to mobile friendly websites and landing pages.

8 stats on how being mobile friendly helps increase sales

  • The top reason email receives so little marketing spend is that email measurement is skewed towards non-commercial metrics, such as open and click-through rates. Therefore, these metrics don’t always support a business case for email. (Econsultancy, 2019)
  • On average, email attracted only 13% of company marketing spend in the last year, despite being attributed to 19% of sales. (Econsultancy, 2019)
  • 73% of companies rank email as an “excellent” marketing channel for ROI. (Econsultancy, 2019)
  • 49% of all web traffic was from mobile devices in 2019. (Statista, 2019)
  • 60% of email opens are from mobile devices. (Aedestra, 2019)
  • Mobile email users totaled 2.2 billion by the end of 2018. (Campaign Monitor, 2018)
  • 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
  • Launching a mobile-responsive email design can increase unique mobile clicks by 15%. (MailChimp, 2019)

 

Related Posts

Work Smarter, Sell Faster: The Ultimate Guide to AI in Sales 2025

AI in sales isn’t about robots stealing your job. It’s about giving you back hours of your week, cutting down on admin faff, and helping you focus on the bits that actually matter…building relationships and closing deals. With so many tools shouting for your attention, it’s hard to know which ones are worth your time.

Read More

Why Your Sales Process Might Be Costing You Sales (And What To Do About It)

If your sales process feels more like organised chaos than a well-oiled machine… you’re not alone. I see it all the time, especially in B2B and technical sales. Teams are busy chasing leads, quoting projects, and handling objections, but without a defined process, they’re relying on gut instinct and crossed fingers. And while that might

Read More

Do I Need a Fractional Sales Director? 7 Clear Signs It’s Time

Is your B2B business ready for next-level sales leadership… but not quite ready for a full-time sales director? Whether you’re in manufacturing, professional services, or technical industries, this crossroads moment often signals an opportunity for strategic growth. Many business leaders find themselves here. They’re juggling sales leadership alongside their core responsibilities… knowing there’s a gap

Read More

Subscribe now to get the latest updates!