About You: The Technical or B2B Business Ready to Grow
You’ve built something brilliant. An exceptional product or service that solves real problems. But when it comes to sales, things feel a bit… stuck.
Maybe your team is full of technical experts who shy away from sales conversations. Perhaps your pipeline is patchy, your conversion rates are unpredictable, or your growth has plateaued despite the market potential.
You’re not alone. Many technical and B2B businesses face these exact challenges.
The good news? With the right support, you can transform your technical sales performance and achieve sustainable growth.
At CW Sales Ltd, we help technical, service-based, and B2B businesses build confidence, structure, and success into their sales approach.
Through tailored sales consultancy, training and mentorship, we turn technical talent into commercial confidence.
Strategic Mindset and Vision
Carlyn brings energy, structure and clarity to every project.
She’s an experienced technical sales consultant and sales training expert in the UK, known for combining practical insight with strategic thinking.
With over 30 years in sales — and more than a decade supporting engineering, manufacturing and service-based organisations — Carlyn helps teams refine their process, develop confidence, and reach goals faster.
Her Technical Sales Consultancy & Training Programs provide clarity, focus and measurable results for teams who want to sell smarter and grow stronger.
The Perfect Choice for Your Business
Carlyn has helped countless organisations increase performance through structured sales training UK programmes and hands-on consultancy.
Her expertise lies in creating effective sales strategies that align with your goals and budgets...helping you achieve growth without losing focus on customer relationships.
She’s highly skilled in developing customer relationships, building sales systems, and creating consistent, measurable progress across teams.
Working with you
Carlyn collaborates closely with UK companies to enhance sales tools, skills and systems.
Her interactive, practical approach strengthens confidence and delivers results through tailored Sales Consultancy and Training Programs.
If your business relies on nurturing long-term, high-value clients, Carlyn can transform your consultative sales techniques and account management structure to improve retention and revenue.
She also offers interim Sales Director or Non-Executive Sales Director (NED) support, combining strategic oversight with hands-on leadership.
"I believe that with the right skills, tools and confidence, sales can be fun, exciting & very rewarding" Carlyn
Carlyn Wiltshire
Technical sales specialist
With over 30 years of experience as a technical sales consultant and trainer, Carlyn has led sales success across industries including chemicals, food, pharmaceuticals, engineering and automotive.
She has a proven track record of increasing performance, improving processes and helping teams thrive.
As the founder of CW Sales Ltd, Carlyn’s mission is simple — to help technical and B2B businesses sell with confidence, clarity and consistency.
Real Feedback... Real Results.
Meet Andrew - He explains how our Sales Consultancy has helped his business.
Meet Petra - See how she closed more sales and increased conversion rates for her business.
Phil Blythe
BUSINESS DEVELOPMENT MANAGER
Carlyn's training has proved invaluable. I've gained confidence in my technique and significantly improved conversion rates. Her enthusiasm for sales is infectious and the training sessions and both enjoyable and informative.
Yannis
business development manager
Her support, depth of knowledge and friendly approach improved my success rates and helped me gain more new business. I am more successful today because of the guidance that Carlyn gave me.
James Pierce
Managing Director
Extremely useful. Very bespoke to our company and a very intimate experience. Highly recommended. Have attended other sales training courses and this was far superior
Book a Free Strategic Sales Audit with us Today!
Want to Find Out What You Can Do Immediately To Grow Your Sales?
We are committed to ensuring your success. Why not book a Free Strategic Sales Audit? During this personalised call, we will explore your current sales process and identify the areas where you can quickly enhance your strategies for greater success.
The aim is to pinpoint the specific actions that will lead to immediate improvements in your sales process and conversion rates with our sales training consultant.
To schedule your Free Strategic Sales Audit, just click here. We look forward to seeing you soon!
