B2B Sales Consultancy & Fractional Sales Director Support
Helping Technical Sales Teams Sell with Clarity and Confidence
Tired of B2B sales consultancies promising quick fixes?
I take a different approach... one built on relationships, not pressure.
As your strategic B2B sales partner, I focus on helping you build trust, clarity, and genuine value in every conversation. In complex technical sales, it’s not about pushy tactics… it’s about creating a confident, structured sales process that feels natural and gets results.
Your Challenges
If you're like most technical & B2B businesses I work with, you're probably experiencing that frustrating gap between having excellent products or services and consistently winning new business...
Whether you're looking for one-off support or an ongoing sales partner, I tailor my consultancy to suit your goals and sector.
Technical expertise that's not converting to sales
Your team knows your products inside out, but struggles to translate that knowledge into compelling commercial conversations.
Need strategic sales leadership without the full-time cost
You're ready to scale your sales operation but can't justify a full-time sales director's salary just yet.
Sales process lacking structure and clarity
Despite your team's best efforts, there's no clear, repeatable process for moving prospects from initial interest to closed deals.
Team confidence needs a boost
Your technical experts feel uncomfortable with 'selling', leading to missed opportunities and longer sales cycles.
Rely on senior technical staff to sell, without support
Pressure to hit targets affecting customer relationships
What You'll Get
We go beyond advice. This is hands-on consultancy ... rooted in your real business challenges.
Fractional Sales Director Option
If you need more than short-term input, Carlyn can act as your Fractional Sales Director... embedding into your business weekly or monthly.
This offers you senior-level sales leadership and mentoring, without the cost of a full-time hire.
Run Sales Meetings and Planning Sessions
We’ll facilitate focused, productive sales meetings that bring clarity to your pipeline, priorities, and sales strategy, especially in complex B2B environments.
Support Your Technical Team with Conversations and Confidence
Your engineers and technical experts will gain the confidence and structure they need to lead sales conversations that convert.
Help Build Your Internal Sales Capability Over Time
Our consultancy is designed to transfer skills, strengthen internal processes, and leave you with a sustainable B2B sales system that grows with your business.
Why Work With CW Sales Ltd ?
We don’t do cookie-cutter advice. Our technical sales consultancy is:
Backed by 30+ Years of B2B Sales Experience
You’ll get practical, straight-talking support from someone who’s led sales teams, developed strategies, and delivered results across complex technical sectors.
Supportive, Warm & Jargon-Free
We speak your language... and your customer’s. Our consultancy strips out the fluff and helps you sell in a way that feels natural, confident and effective.
Tailored to Your Business Goals
Whether you're growing, restructuring, or just feeling stuck… our fractional sales director support gives you the clarity and structure to move forward.
Focused on Results That Matter
From strengthening your B2B pipeline to improving team performance, our technical sales consultancy is built around real-world outcomes... not theory.
From West Yorkshire, we work with clients across the UK... both in-person and remotely. Whether you need to reset, restructure or scale your sales, we’ll meet you where you are.
According to McKinsey’s B2B Growth Report, today’s buyers are looking for trust, clarity, and consultative sales conversations. That’s why everything we do at CW Sales Ltd is designed to help technical teams sell with confidence ... without the hard sell.
Ready to Strengthen Your Sales Strategy?
If your sales process is unclear, underperforming or simply not working for you… let’s fix it together.
Book a free discovery call with Carlyn Wiltshire today and find out how CW Sales Ltd can support your business with flexible B2B sales consultancy, fractional leadership and practical support.
What Our Clients Say
